New Europe at Vievinum
/The VieVinum is Austrias largest and most important wine event. Exhibitors include wine-growers as well as wine trade houses presenting a national and international product range. As platform for the most influential global wine players, the VieVinum focuses on the establishment of new trade contacts and the cultivation of existing partnerships. / Being one of the VieVinum associates, Vinart presents winemakers from Central and Eastern Europe in a dedicated salon in Hofburg Palace under the name New Europe. New Europe is a positive frame of reference through which winemaking tradition of Central and Eastern Europe can be easily and justly explained to western audience. The goal is to put an end to anonymity and the burden of negative stereotypes. New Europe is a beginning of a clear and simple communication with those markets for which Central and Eastern Europe are still behind the veil.