The Story Behind The Wine

Strategic marketing and branding | Vinart

The Story Behind The Wine

Strategic marketing and branding

In today’s dynamic yet saturated market, a well-developed strategy means twice as much. There are two basic and fundamental aspects of every serious strategy; a detailed insight into the market, consumer preferences and habits and a detailed insight into the winery, winemaker and his or hers philosophy of production. This is our starting point in adapting marketing and branding strategies to you and your products. Vinart meticulously analyses and profiles the client, the output capacity, the line of products and the variety assortment as we try to determine the discrepancy between what has been achieved so far and what could be achieved. By determining this incongruity we come by possible solutions and propositions which can go as far as rebranding or redesigning in accordance with appropriate professional design studios and under Vinart’s supervision.

What are we doing?

There's a common goal to everything we do and this goal is to further promote the wine culture. When we write about wines (Publishing), when we organize festivals (Event Management), when we mediate between winemakers and relevant media (Media Relations) or promote winemakers to target audience and professionals (Strategic marketing and Branding). We care for the proper presentation of wines. Once the wine is made, it starts its long search for its devotees. Vinart tries to eliminate obstacles on its way.