The Story Behind The Wine

Fairs and festivals | Vinart

The Story Behind The Wine

Fairs and festivals

Fairs gather professional audience, and festivals tend to bring together non-professional wine audience, as well as tourists and chance visitors. This is what makes them challenging and dynamic; the entire presentation must suit the needs of specific kind of visitors. While at festivals we must provide fun and relaxed learning atmosphere, the most challenging task at fair is to gather professional audience - people who earn their living by buying and selling wine or writing about it. 

What do we do?

There's a common goal to everything we do and this goal is to further promote the wine culture. When we write about wines (Publishing), when we organize festivals (Event Management), when we mediate between winemakers and relevant media (Media Relations) or promote winemakers to target audience and professionals (Strategic marketing and Branding). We care for the proper presentation of wines. Once the wine is made, it starts its long search for its devotees. Vinart tries to eliminate obstacles on its way.